Why More People are Leaving Traditional Medication for Natural CBD

Cannabidiol—CBD for short—is trending even more each day, but why? Seeing as how stigmatized marijuana still is in this country, it may be surprising to some that people are latching onto it in droves. According to Forbes, CBD is one of 120 compounds called “cannabinoids” found in cannabis. Like its cousin THC (Tetrahydrocannabinol), CBD offers several health benefits -- without the high. Thus, people are turning to CBD products to help with both physical symptoms such as pain and inflammation as well as mental ones such as depression and anxiety.

Because of its relationship with marijuana, though, CBD hasn't been entirely embraced by everyone, particularly in the workplace. But there's no denying the popularity of CBD, which is only rising. In fact, experts have predicted that if the cannabis industry continues to grow at its current rate, the American market will reach $20 billion by 2020, according to a report on Rolling Stone. Legalities are muddled and expected to change, so keep an eye on industry news often.

A Natural Alternative

One of the biggest reasons people are choosing CBD over traditional medication is because of its natural derivatives. CBD is becoming a viable alternative for those who have exhausted the potential of using pharmaceutical medications and other natural treatments. CBD works by affecting the endocannabinoid system (ECS), which regulates sleep-wake cycles, mood, anxiety, stress, inflammation, metabolism, pain and brain health. While it has little to do with "getting high," it's an important system playing an integral role in regulation, maintenance, balance, and good health.

The World Health Organization (WHO) found CBD to be non-psychoactive and nonaddictive, with a positive effect on patients' health. Numerous scientific studies have shown CBD to be effective at treating pain relief as a healthier alternative to addictive opioids. Opioids are a class of drugs that include illegal drugs such as heroin, synthetic opioids such as fentanyl, and pain relievers you can get by prescription, such as oxycodone (OxyContin), hydrocodone (Vicodin), codeine and morphine.

Opioids are highly addicting. According to the National Institute on Drug Abuse, more than 130 people in the United States die every day after overdosing on opioids. This is a serious national crisis affecting public health, along with social and economic warfare. The misuse of and addiction to opioids, including prescription pain relievers for chronic pain, has led to an "economic burden" of $78.5 billion a year, says the CDC. This includes the costs of healthcare, lost productivity, criminal justice involvement and addiction treatment.

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Why the Customer Experience is All That

We’ve seen more recently that customers are quick to provide their own survey or opinion on their latest customer experience with a product or service they purchased. You only have to wait a couple of minutes after the customer has left the store and it been blasted on social media or left in a Google Review. You’re either lucky or not so lucky, depending on the customer’s experience if it goes viral or not. Regardless, you’ve lost at least one lifelong customer, if not hundreds or thousands more.

In Shaun Belding’s article, “The $62 Billion Reason to Improve Your Customer Experience”, he explained how United Airlines lost $770 million dollars in just a few days when a video of Dr. David Dao being dragged out of his seat went viral. All it took was one person to share the video on social media with a few key followers and the wildfire was set in motion. It’s important that you are putting your customers’ needs and request first, whether a mistake was made with their order, or how they felt they were treated with their service. Always remember that a customer is minutes away from raving or raging about their customer experience in a Google Review or on social media.


Love Your Customers

Of course, there are a few people that no matter how you try and right a situation (sometimes there really was no situation to begin with) will always blast a negative opinion on social media. That’s why it’s important to proactively provide that positive initial interaction with them, whether it’s their first or one-hundredth time. Your demeanor means everything in terms of conversing and interact with them.

For best results, it’s best to put yourself in your customer’s shoes so you can better understand them and empathize with their need or struggle. Being in that consumer-mindset will help you believe in doing the right thing when it comes to your customers, or the people you are trying to help. Keep in mind that we are all human and mistakes do happen. Whether you are the provider or receiver of a product or service, let’s keep this in mind and always try and make the best of everything. Remember, we have one mouth, but two ears. Listen more. Acknowledge any mix-up, provide (or accept) the apology and move the conversation into the next positive phase of the transaction, most importantly the relationship.


Measure the Customer Experience

In order to continue to build your brand’s attraction and loyalty, a positive customer experience is the key each and every time. There is no exception. Your customers are your best marketing and salespeople for your business! Once you understand and embrace this, you will be on your way to growing a strong flourishing business with continued referrals for years to come. The same goes for a negative experience. Not only could you lose that customer, but many others that may know or read about their poor experience. Keep the following in mind as you measure the customer experience:

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CBD: Risk versus Reward

There has been a lot of clamor and controversy over the 2018 Farm Bill that President Trump signed into law. Now that CBD (Cannabidiol found in hemp) is legal, there are many people that don't understand what CBD is , let alone the health benefits. What's worse is organizations and corporations are pushing back on those that support CBD. There have...
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What Is Cannabidiol (CBD) and the Health Hype?

Whether you live in one of the states that have legalized recreational marijuana--such as Colorado or Oregon--or not, there's a very strong chance that you know people who use cannabidiol (CBD). In fact, you may even be a CBD user yourself. The CBD hype has hit Americans with full force, and in 2019, one can find CBD just about everywhere and in ju...
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